In a world where fashion is often interchangeable with trends and fast consumption, Kaiane Designs emerges as a beacon of timelessness and sustainability. Founded by Kayane Maherjian who draws inspiration from the rich cultural tapestry of Beirut and the luxury lifestyle of Dubai, Kaiane Designs is redefining the narrative of modern fashion. Since its inception in 2019, the brand has grown from offering exclusive overwear and hand-knit cardigans to creating couture evening wear and resort collections that speak to a global audience. Each piece is a testament to the brand's commitment to quality, individuality, and sustainability, making it a favorite among millennial consumers who value authenticity and conscious living.

In this exclusive interview, we delve into the journey of Kaiane Designs, exploring the creative vision that has captivated a new generation. The brand's founder shares her experiences, from her early days in Beirut to her career shift in Dubai, and how these experiences have shaped Kaiane Designs into the brand today. She discusses the brand's dedication to slow fashion, the importance of supporting female entrepreneurs and integrating sustainability into every aspect of the design process.

Read full interview below!

Can you share the journey that led you to found Kaiane Designs and how your vision has evolved since the brand's inception, especially in connecting with millennial audiences?

I grew up in Beirut, Lebanon, where fashion, art, and beautification take center stage across all levels of society. However, it was not until 2011, when I moved to Dubai for work, that I truly immersed myself in the fashion and luxury lifestyle of the city's vibrant hubs. Experimenting with different visual aesthetics and associating with luxury brands shaped my identity and taste. This exploration eventually led me to shift from consuming to producing, a pivotal moment that sparked the creation of Kaiane Designs in 2019.

Our first collection, launched in Dubai and Riyadh, featured exclusive overwear, outerwear, and hand-knit cardigans. Since then, Kaiane Designs has evolved to offer haute couture evening wear and resort wear collections to the international market. Our vision is to be a globally recognized fashion brand known for innovative designs, sustainability, and celebrating individuality.

Connecting with millennial audiences has been a natural progression. Millennials value authenticity, sustainability, and personal expression—values deeply embedded in Kaiane Designs. Our approach to fashion is about creating timeless, versatile pieces that resonate with the modern, confident woman who dares to be unique.

2. As a strong advocate of conscious living, how do you integrate sustainable practices into Kaiane Designs' design and production processes?

Conscious living is integral to my philosophy and Kaiane Designs' ethos. We practice sustainability by not stocking up and working via pre-orders and made-to-measure orders. This approach minimizes waste and ensures each garment is personalized for our customers.

We prioritize slow fashion principles, designing timeless, classical pieces that transcend fast fashion cycles. Our fabrics are sourced ethically, and we collaborate with suppliers who adhere to sustainable and transparent practices. By investing in premium, unique fabrics, we create garments that are not only beautiful but also environmentally responsible.

Supporting artisans is another key aspect of our sustainability. We work with skilled tailors and artisans worldwide, preserving traditional craftsmanship while promoting fair labor practices. This commitment to conscious living and sustainability is at the heart of Kaiane Designs, reflected in every piece we create.

3. Kaiane Designs is a beacon of hope for female entrepreneurs and artisans. Could you share more about how your brand supports these communities and why this support is crucial?

Supporting female entrepreneurs and artisans is a cornerstone of Kaiane Designs. Having worked in senior roles in the male-dominated construction industry for 30 years, I've seen firsthand the importance of empowering women to break through glass ceilings. Kaiane Designs aims to create a platform for knowledge sharing and inspire female entrepreneurs to think and dream big.

We specifically seek out female-owned ateliers, tailors, and artisans, fostering an environment of mutual support and ambition. By collaborating with these talented women, we contribute to redefining industry boundaries and expanding opportunities for female professionals. This support is crucial in promoting gender equality and empowering women to succeed in their respective fields.

4. How have your extensive travels and experiences as an expatriate influenced the aesthetics and ethos of Kaiane Designs?

My travels and expatriate experiences have profoundly influenced Kaiane Designs' aesthetics and ethos. Living in diverse cultural hubs like Dubai has exposed me to various styles, traditions, and craftsmanship. This global perspective enriches my design process, allowing me to blend different elements into unique, sophisticated collections.

The vibrancy and luxury of cities like Dubai have inspired the brand's elegance and attention to detail. My appreciation for vintage styles and artisanal craftsmanship, combined with modern urban influences, creates a distinctive fusion in our collections. This blend of old and new, traditional and contemporary, defines Kaiane Designs' timeless yet forward-thinking aesthetic.

5. You mentioned that Kaiane Designs aims to change the conversation in the fashion industry. What specific changes or innovations do you hope to see, and how does your brand contribute to this transformation, particularly in engaging with millennials' forward-thinking mindset?

Kaiane Designs aims to shift the fashion industry's focus from fast fashion and fleeting trends to timeless elegance and individuality. We advocate for a return to craftsmanship, quality, and conscious consumerism. Our collections are designed to be lifelong wardrobe companions, offering versatility and timeless appeal.

By promoting slow fashion and sustainability, we challenge the industry's norms and encourage mindful consumption. Engaging with millennials, who prioritize authenticity and ethical practices, is essential in this transformation. Kaiane Designs speaks to their forward-thinking mindset by offering pieces that embody elegance, sophistication, and a commitment to sustainability.

6. Kaiane Designs is a fascinating blend of vintage Hollywood glamour and contemporary sophistication. Could you delve into your creative process to achieve this unique fusion in your collections, and how do you think this style speaks to modern sensibilities?

My creative process involves reimagining timeless staples in a modern urban context. I start with freehand sketches and select a color palette and fabrics that bring out the best in each design. The touch of the fabric is crucial, as it guides the garment's final look and feel.

Vintage Hollywood glamour inspires the richness and craftsmanship in our designs, while contemporary sophistication ensures they resonate with today's confident, stylish women. Our pieces feature clean lines, minimalism, and subtle details that allow the wearer's personality to shine through. This fusion of old and new speaks to modern sensibilities by offering elegance and versatility that are not bound by trends.

7. How do you see social media and digital platforms shaping Kaiane Designs' future?

Social media and digital platforms are pivotal in shaping Kaiane Designs' future. They provide a global stage to showcase our collections, connect with customers, and share our brand story. Platforms like Instagram (@kaiane_designs) allow us to engage with a diverse audience, offering insights into our design process, sustainable practices, and new collections.

The digital world also enables us to source the best fabrics from worldwide suppliers, ensuring ethical practices and transparency. By leveraging these platforms, we maintain a direct and personal connection with our audience, fostering trust and loyalty. Social media's visual and interactive nature helps us communicate the essence of Kaiane Designs, inspiring and engaging our community.

8. What advice would you give young millennial designers and entrepreneurs looking to make a meaningful impact in their fields?

To young millennial designers and entrepreneurs, I would say: think big and don't be afraid to dream. Life unfolds in mysterious ways, and it's essential to trust the process and stay true to your vision. The journey may be long, but the sense of achievement and self-empowerment is well worth it.

Focus on creating meaningful, authentic work that reflects your unique perspective. Embrace sustainability and conscious living, as these values resonate deeply with today's consumers. Stay inspired by constantly evolving and finding better ways to do things. Remember, at Kaiane Designs, we believe in the power of self-expression and individuality—let these principles guide you in making a lasting impact in your field.

Kaiane Designs on Connecting with Millennials, Embracing Sustainability, and Empowering Female-Led Ateliers

The Standout Shows from NYFW’s First Day: Area, Brandon Maxwell, Collina Strada and More

BRITISH FASHION COUNCIL REVEALS NOMINEES FOR THE FASHION AWARDS 2024 PRESENTED BY PANDORA